MARKETING / BRAND / CREATIVE OPS / LEADERSHIP
Neriah
Kharece
I Build And Scale High-Impact Creative Systems That Align Teams, Streamline Production, And Deliver Measurable Results For Fast-Growing Brands.
My approach to creative leadership
Leadership at Scale
High-volume, cross-functional video leadership across multiple markets
Systems-First Execution
Build repeatable workflows that balance speed, quality, and brand integrity
Creative Strategy & Direction
Translate business goals into clear, executable creative direction
Global & Cross-Functional
Partnered across U.S. and UK teams, vendors, and stakeholders
EXPERIENCE
10+ Years
Leading Creative Production
SCOPE
Global
Cross Functional · Multi-Market
FOCUS
Excellence
Systems · Scale · Execution
IMPACT
Growth
Driving Adoption · Brand Trust
How I Create
Business Impact
My approach combines strategic foresight with operational rigor to build systems that empower creative teams. My work focuses on aligning teams, reducing friction, and enabling high-impact storytelling. Experienced operating within matrixed, international organisations and stakeholder-led decision environments.
Data-led creative strategy and optimization
Utilizing data insights to inform creative decisions, optimize performance, and drive measurable results.
Production leadership across video, campaigns, and launches
Leading end-to-end production for diverse creative assets, ensuring timely and high-quality delivery.
Creative operations and systems design
Designing and implementing efficient creative workflows and operational systems to optimize output.
Quality, governance, and consistency at scale
Establishing standards and processes to maintain high creative quality and brand consistency across all outputs.
Vendor and agency ecosystem management
Strategically managing external partners and agencies to extend creative capabilities and capacity.
Cross-functional alignment
Cross-functional alignment
Fostering collaboration and strategic alignment between creative teams and key business functions — Product Marketing, Legal, Sales, Brand.
Selected Leadership Work
Customer Stories Program
Context
Built and scaled a customer storytelling program to support brand trust, product adoption, and sales enablement for a fast-growing SaaS company.
Role
Owned production strategy, creative frameworks, and cross-functional execution from concept through delivery, managing internal teams and external agencies.
Outcome
Delivered consistent, high-quality customer narratives at scale, increasing content output by 150% while improving operational efficiency and cross-departmental alignment.
Product & Brand Video Enablement
Context
Supported marketing and product teams with a comprehensive video content strategy across launches, campaigns, and customer lifecycle moments.
Role
Led production planning, vendor coordination, and quality control across multiple stakeholders, ensuring brand consistency and technical excellence.
Outcome
Enabled reliable, repeatable video delivery, reducing time-to-market for key campaigns by 25% and establishing clear brand and storytelling standards across all video assets.
UK & International Content Localisation
Context
Developed and implemented a scalable framework for localizing marketing and product content across 10+ international markets to support global expansion.
Role
Designed the operational model, selected technology solutions, and managed cross-functional teams (marketing, legal, product, translation vendors) to ensure seamless execution.
Outcome
Reduced localization turnaround time by 40% and improved content accuracy and cultural relevance, directly contributing to a 20% increase in international market engagement.
Leadership Validation
Performance Recognition & Feedback
"She acts as the connective tissue across teams-anticipating problems, bringing structure to ambiguity, and driving clarity in complex, cross-functional environments."
— Manager, Director of Campaigns · Toast, 2023
Leadership Validation
Performance Recognition & Feedback
"Neriah consistently operated above her core scope, shaping the strategy, structure, and systems that enabled our video work to scale across Toast."
— Manager, Director of Campaigns · Toast, 2024
Leadership Validation
Performance Recognition & Feedback
Customer storytelling is one of the most important inputs into our marketing ecosystem, and your work helped ensure we consistently captured stories that can support brand campaigns, social, web, and sales enablement.
— Manager, Director of Campaigns · Toast, 2025
Recognized for bar-raising performance across multiple review cycles. Ownership beyond role scope in high-ambiguity environments. Building scalable frameworks that improve speed, clarity, and quality. Trusted partnership across product marketing, legal, brand, content, paid, and international teams.
Trusted By
Partnering with teams across marketing, product, and brand.
